The portfolio of wes stäbler
Collaborating with EdTech innovator and Cadet Portfolio founder Brian Srikanchana, I developed the brand identity and designed the user interface for Cadet Portfolio. Adopted by the US Army in 2021, the tool is used by every jrotc cadet and instructor across the nation.
I designed technology-based solutions to enhance education for students, teachers, and Army leadership, helping secure an Army contract for Cadet Portfolio.
I designed a comprehensive eLearning platform uniquely suited to the Army jrotc program. Cadets can access their assignments, while interactive reports provide instructors and Army leadership critical insights.
I collaborated closely with developers and product managers to create an intuitive user experience for cadets and instructors. I designed wireframes and prototypes and iteratively tested designs to ensure they met strict government expectations and deadlines.
This role involved analyzing trends, military user behaviors, and competitive landscapes to develop a clear brand identity, which cultivated strong connections with the brand and the platform's users.
I’m passionate about visual communication and marrying creativity with logic and empathy. I hope the following case studies reflect the dedication and craft I bring to my work.
From 2019-2025, I was the Creative Director for a national conglomerate, where I led the marketing team and shaped the company’s creative strategy.
I'm building the website and developing the brand for a local non-profit that provides food, shelter, and medical care to people in need worldwide.
After Covid-19 took us out in 2020, my wife and I reopened Stäbler-Ibarra Design Studio on New Year’s Day 2025, this time with pandemic insurance.ing pandemic insurance.
Interactive maps & reports to help Army recruiters visualize their future workforce.
Making products that kill things family-friendly enough that even Mother Teresa would buy them.
Creative directing a local testing company into a nationally recognized brand.