The portfolio of wes stäbler
As Creative Director for Bio-Víde Chemical Co., I’ve worked to transform complex chemical manufacturing into a compelling and accessible brand narrative.
When I stepped into my role as creative director, Bio-Vide faced significant hurdles from both public perception and internal operations. The product packaging and branding were visually unappealing, making it difficult to compete in a market where trust and professionalism are everything.
Internally, leadership was resistant to change, clinging to practices that didn't exactly inspire confidence among employees and, even less, their customers. The company’s public image was suffering, with customers expressing frustration over a lack of ethical sales practices.
To transform this struggling brand into a respected industry leader by addressing its foundational obstacles head-on, knowing I would face tremendous pushback from the founders.
As CD for Bio-Vide Chemical Co., I led the marketing team, which consisted of a developer, an SEO expert, a videographer, a content creator, a copywriter, and the occasional temp.
I developed and executed design strategies to contemporize the company’s visual identity, with a revamped website, a new typographic system, iconography, brand voice, and worked with the CEO to develop a mission statement and core principles to guide the decision-making process.
I brought their product packaging up to industry standards, while following the FDA's strict compliance guidelines.
I brought their product packaging up to industry standards, while following the FDA's strict compliance guidelines.
If you have any feedback, pointers, suggestions for improvements, etc., I'm all ears! Feel free to discuss this project or anything else you've seen on this site.
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