The portfolio of wes stäbler
How to win friends and influence juries when you're the new kid in town.
Branding and web design for a startup law firm specializing in personal injury and renters' rights.
I hoped to establish trust and credibility by toeing the line of professionalism,while avoiding the cookie-cutter and template-heavy branding of many of their competitors. By sprinkling in some charm and a touch of appropriate humor, PRIMM and their attorneys could appear confident, despite being such a young firm.
WIthout a long track record of success to stand on, it can be tough for a new law firm to gain the trust of potential clients. Especially in such a competitive industry, where you're up against brands with decades of wins under their belts.
If you have any feedback, pointers, suggestions for improvements, etc., I'm all ears! Feel free to discuss this project or anything else you've seen on this site.
Curious about any of these here projects? Need a designer to get all your pixels where they go? Go ahead and fill in all those empty boxes down below, and we'll talk.
