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Matrix Systems sells state-of-the-art products to keep your home's air quality clean and toxin-free. Their flagship products include the BioMatrix Mold Monitor System and the BioMatrix Air Purifier.
BioMatrix Systems produces cutting-edge environmental products, so the brand needed to feel just as modern. The branding is "hi-tech sophistication," featuring imagery of circuitry in elegant black and white.
The site has a very clean aesthetic with large images and minimal text. I took inspiration from the Nest website as I loved its full-screen images and modular design. On the surface, this is an e-commerce site, however, users can also register their products and log in to a portal for set-up instructions, user tips and videos, and valuable insights into the performance of their products.
I wanted the logo to be technological and to feel like circuitry without being too obvious. It features parallel lines with circular terminals, is always either black on a white background or vice-versa, and features both horizontal and vertical orientations.