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BioMatrix Systems makes state-of-the-art products to keep your home safe and clean. Each product is meticulously designed with your environment in mind. Their flagship products include the BioMatrix Mold Monitor System and the BioMatrix Air Purifier.
BioMatrix Systems produces cutting-edge environmental products, so the brand needed to feel just as modern. The branding is "hi-tech sophistication," featuring imagery of circuitry in elegant black and white.
The site has a very clean aesthetic with large images and minimal text. I took inspiration from the Nest website as I loved its full-screen images and modular design. On the surface, this is an e-commerce site, however, users can also register their products and log in to a portal for set-up instructions, user tips and videos, and valuable insights into the performance of their products.
I wanted the logo to be technological and to feel like circuitry without being too obvious. It features parallel lines with circular terminals, is always either black on a white background or vice-versa, and features both horizontal and vertical orientations.